Coupling Up
Coupling Up
Coupling UpResearch suggests that when the economy is struggling, people seek companionship and dating apps get more popular. Analysis finds that people want to snuggle into a relationship when times are tough.And, trends for visits to dating apps back up the theory. Match.com reported the largest visitor spike in over 7 years during the 2008 financial crisis. And, they reported another spike in November 2022, a 2% increase in paying subscribers across all of their brands.